VP of Product

Driven by the belief shopping should be simple and seamless, we help global fashion and lifestyle retailers with our mission to create positive shopping experiences every time, everywhere. Our vision is to empower retailers with the world’s leading Unified Commerce Platform and Point of Sale, accommodating new shopping behaviors by removing barriers between e-commerce, online marketplaces, and brick-and-mortar stores.

We’re a fast-growing Swedish tech company trusted by global retailers in more than 20 countries, a number that keeps growing – And we have no intention of stopping now. As a member of our team, you will get the opportunity to influence the future of retail. Are you the VP of Product we are looking for?

Your mission at Sitoo

We’re looking for a visionary VP of Product to drive our product strategy, innovation, and execution. If you’re passionate about building world-class SaaS products, scaling teams, and shaping the future of a company in high growth, this is the role for you!

As our VP of Product, you will own the product vision, work closely with engineering, design, marketing, and sales, and ensure that our products deliver exceptional value to our customers. Your leadership will directly impact our growth, customer experience, and market success.

What you will do

• Define and execute the product vision & roadmap to drive revenue growth and market leadership.
• Lead product strategy with a deep understanding of customer needs, competitive landscape, and emerging trends.
• Develop and implement a data-driven approach to product decision-making, leveraging customer insights and analytics.
• Ensure seamless collaboration between product, engineering, UX/UI, sales, and customer success teams.
• Drive revenue growth through product-led growth, strategies, pricing models, and customer retention initiatives.
• Lead and develop the Product organization
• You will report directly to our CEO

What you’ll bring to the table

• Extensive experience in a senior product leadership role, preferably within a SaaS company.
• Strong strategic mindset with the ability to define and execute a high-impact product vision.
• Experience leading cross-functional teams in a fast-paced, high-growth SaaS environment.
• Expertise in data-driven product management, including user analytics, A/B testing, and customer feedback loops.
• Understanding of SaaS business models, PLG strategies, and subscription-based monetization.
• Excellent communication & leadership skills, with the ability to inspire and align teams.
• Technical proficiency to collaborate effectively with engineering teams (coding background is a plus but not required).

Why Sitoo

We dare to dream big, we have the courage to keep raising the bar, and we’re committed to being a force for good in retail. We believe in an inclusive culture where everyone feels like they belong. We help each other, we win together, we celebrate success together and we overcome challenges together. Today, we are more than 70 dedicated experts with a positive and solution-oriented mindset. And most importantly we take care of each other and we never forget to have fun.